The discipline of design has historically produced fixed products. Even the term "product" implies the end of a process, or something that is completed and typically unchanging. But we know that the intent of the designer and of the person experiencing the design are engaged in an ongoing conversation. Digital products have drastically increased the pace of that conversation, introducing faster iteration, new modes of interaction, and – importantly – space to imagine a future in which a person's intent directly defines their experience of digital interfaces. This session connects historic conceptions of interface and adaptable design with contemporary developments including Google's Material Design, looking toward a truly adaptive future that transforms “users” into individual creators by directly enabling the expression of individual intent.