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Here we are providing the two values for the key “canvas_bg_color” after that click on next to select the objective.

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As I stated before Personalization uses machine learning hence it requires a target condition to determine if the selected value from the provided set of alternatives is doing well or not. You can either select the predefined metrics or select the analytics event that you are targeting for eg if I am setting the personalization for a key for which I want to validate against the user engagement if that is providing a positive impact or not then I will select user engagement as the value for an objective.

 

 

The condition that you are going to set here, personalization is going to work on those sets of devices that matches this condition for eg here you can see that it’s applied to the app directly so this is going to work for all users who are using the android app “Smartboard” as only android app is selected here. Also, you may chain multiple conditions by clicking on “and” option.

This article was previously published on proandroiddev.com

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